Donuts 3 2 4 3 2 14
The market research from new target customers
“Starbucks Daechi-Dong (at a Eun-Ma APT back gate)”
Easily accessible place because it is located at bed town.
Don’t lean upon not specific generation but all generation.
Above 60% customers are 30s young housewives, elderly women and middle-aged couples.
Children customers who are with mom.
There existed a high degree of competition among government
The Chinese government emphasized social profitability more than economic profitability
The over-Employment problem
- The China compel rule - Five days a week
- This rule affects over-employment
Market penetration level
China Color TV penetration rate
Total households - 41%
- 80 million urban households -80%
- 220 m
Government’s stimulus plans
More like money lenders of today
On-the-road sales promotions
Consumers with high intelligence capability
Consumers with a high bargaining power
Customized plans and various optional service for consumers
Complicated functions are added
Real benefits are offered based on consumers’ need
The advent of culture marketing
Participated in Jarasum In
Reference group
Group affecting directly or indirectly convention venue selection or participation behavior
Marketers will be able to establish competitive marketing strategy by analyzing the impact of consumer behavior by others.
*Important feature of the reference group
Even when not in actual contact with the group, reference group can give individuals a big impact
Activities Inte
market. At the same time, the negotiators agreed to set aside disagreements over U.S. beef exports for the time being. The deal was supported by Ford Motor Company, as well as the United Auto Workers, both of which had previously opposed the agreement. Remarking on the UAW's support, an Obama administration official was quoted as saying, "It has been a long time since a union supported a trade ag
Location-Based Service Market Overview
LBS refer to class of computer program-level services used to include specific controls for location and time data as control features
Device Manufacturers
Samsung, Apple
Content Provider
3rd parties (restaurants, etc.)
Location Provider
Telecommunication companies (KT)
LBS Provider
Groupon, Foursquare, etc.
An active service requires the
II. What Are Credit Derivatives?
Derivatives are defined as the exchange or contract which has economic values deriving from the reference assets or index. According to their types, there are overall forward, future, option, and swap. Derivatives are the financial derivatives, which are enabled to trade in the market while consisting of separating the credit risk only to the holder of basic p
1. CEO
Hi My name is LEE HAN HO. I`m in charge of CEO in our company.
I`m gonna talk about what is a flea market.
Flea market is new concept of market. We planned our business for improvement of region`s image and revitalization. Our business is quite different with other common market. It is made by participation of people. So it is a very important role to create cultural image and impr
market size of the domestic market is 5 million. I-river, Samsung, Cowon are arguing over this one. I-Pod ranks 4th. I-Pod has not be successful in Korea.
- The apple, Micrsoft, Samsung, Sandisk and many companies are participating in world market. Because the low age of first use of mp3 player, children will have the brand image. They will have to repurchase the company's products.
Now MP3 m
marketing and entry strategies, to the local market. Following such global trends, businesses have built unique global strategies even within one industry, such as the automobile industry. As a solution for the saturated mature markets, leading players in the car industry are seeking growth in emerging markets. Many major players already are increasing their participation into emerging markets, m